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B2B Integrated Marketing Specialist at Ibotta - ApplyBlast

B2B Integrated Marketing Specialist

Ibotta

3 months ago

2.6 on Glassdoor

Denver, Colorado, United States

Hybrid

Full Time

Medior

0 applicants

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About this role

Ibotta is seeking a B2B Integrated Marketing Specialist to drive qualified pipeline and revenue growth through integrated, full-funnel campaigns across paid and owned marketing channels. The role focuses on demand generation through Account-Based Marketing (ABM) and requires optimizing a significant paid media budget while partnering with Sales to move high-priority target accounts through the buyer's journey. This hands-on position combines strong execution with a data-driven, growth-focused mindset to support the company's mission.

Responsibilities

Own end-to-end paid media execution across social media, CTV, and programmatic display channels
Manage paid media budget, audience targeting, and bid optimization to drive pipeline growth
Build and execute integrated full-funnel campaigns aligned to ICP segments and pipeline targets

Skills

About Ibotta

ibotta.com

Headquarters

Denver, Colorado, United States

Company Size

501-1000 employees

Founded

2011

View Profile

Ibotta is a performance marketing leader that enables consumers to earn cash back on their everyday purchases through its innovative app. The company partners with leading brands and retailers to provide a platform for cash-back offers and performance-based advertising, making shopping more rewarding for consumers. With a focus on enhancing the shopping experience, Ibotta leverages technology to connect customers with valuable deals while maximizing marketing effectiveness for businesses.