B2B Marketing Manager (Remote)
Rula(1 month ago)
About this role
The B2B Marketing Manager at Rula is responsible for driving top-of-funnel growth across various employer audiences, including commercial employers, universities, and health systems, by creating and optimizing multi-channel acquisition campaigns. This role involves shaping early-funnel strategies, developing targeted content to engage benefits leaders, and collaborating closely with Sales and RevOps to increase lead quality and conversion rates. Candidates should have at least 5 years of B2B marketing experience, proficiency with CRM and MAP systems, and a strong analytical mindset.
Required Skills
- B2B Marketing
- Demand Generation
- Partner Marketing
- Acquisition Marketing
- HubSpot
- Salesforce
- CRM Systems
- Multi-Channel Campaigns
- Lead Generation
- Analytics
+11 more
About Rula
www.rula.comRula is a digital platform dedicated to making mental healthcare accessible and convenient for users. It offers affordable online therapy services that cater to individual schedules, allowing clients to connect with licensed therapists covered by their insurance. With a strong focus on user experience, Rula simplifies the process of finding specialized mental health support, ensuring that expert help is just a click away.
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