B2B Marketing Manager (Remote)

The B2B Marketing Manager at Rula is responsible for driving top-of-funnel growth across various employer audiences, including commercial employers, universities, and health systems, by creating and optimizing multi-channel acquisition campaigns. This role involves shaping early-funnel strategies, developing targeted content to engage benefits leaders, and collaborating closely with Sales and RevOps to increase lead quality and conversion rates. Candidates should have at least 5 years of B2B marketing experience, proficiency with CRM and MAP systems, and a strong analytical mindset.