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B2C CRM Lifecycle Marketing Manager at eBay - ApplyBlast

B2C CRM Lifecycle Marketing Manager

eBay

5 months ago

3.9 on Glassdoor

Kleinmachnow

Onsite

Full Time

Senior

0 applicants

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About this role

A B2C Seller CRM Programs Marketing Manager at eBay owns strategy and execution for a specific part of the global CRM portfolio, focusing on enhancing engagement for business sellers in key markets. The role involves pioneering new B2C seller communications, defining contact strategies, and implementing test-and-learn roadmaps using customer insights and AI-generated variants.

Responsibilities

Define and own strategy for a portfolio of B2C CRM communications.
Develop plans and forecasts to hit defined goals for the assigned area.
Build and implement a test-and-learn roadmap including new channels and AI variants.
Partner with global and local teams to craft cohesive end-to-end communication plans.
Pioneer new B2C seller communications while tailoring messages to specific audiences.

Skills

About eBay

ebayinc.com

Headquarters

San Jose, California, United States

Company Size

10001+ employees

Founded

1995

View Profile

Information and news about eBay Inc. (Nasdaq: EBAY), a global commerce leader that connects millions of buyers and sellers in more than 190 markets around the world.