Behavior Change Marketing Manager

Oscar Health(29 days ago)

HybridFull TimeManager$103,200 - $135,450Data & Member Behavior

About this role

The Behavior Change Marketing Manager will join Oscar’s Data & Member Behavior team to drive member engagement and better health outcomes by owning end-to-end marketing campaigns. The role partners closely with data science and broader marketing to translate insights into measurable interventions and reports results to leadership. This position is based in New York City and requires a hybrid work schedule.

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Required Skills

Behavioral Economics
Targeting
Segmentation
Messaging
Campaign Strategy
Journey Design
Personalization
Copywriting
A/B Testing
Randomization

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About Oscar Health

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Oscar Health is a technology-driven health insurance company offering individual, family, and Medicare plans in select U.S. markets. It pairs insurance coverage with consumer-focused digital tools — a mobile app, telemedicine, and dedicated care teams — to simplify enrollment, care navigation, and claims management. Using data and provider partnerships, Oscar emphasizes preventive care, personalized support, and greater cost transparency for members.