Brand Activation Manager

The Brand Activation Manager at Crayola is responsible for planning and executing annual marketing activation strategies that drive awareness, engagement, and conversion for key products and brand initiatives. This role involves collaborating with cross-functional teams to translate insights into actionable campaigns, manage activation toolkits, and ensure alignment with global marketing priorities. The position requires a strategic mindset, strong communication skills, and a focus on delivering best-in-class consumer and shopper experiences.