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Brand and Marketing Creative Principal at Pacaso - ApplyBlast

Brand and Marketing Creative Principal

Pacaso

24 days ago

4.6 on Glassdoor

Remote

Full Time

Senior

7 applicants

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About this role

The Brand and Marketing Creative Principal brings Pacaso's brand to life through high-quality visual and written content, directing shoots, producing owner stories, and managing photography and video standards across destinations. This role integrates AI-native creative workflows to produce scalable, on-brand assets for marketing channels while evolving the brand identity and design systems. The position requires close collaboration with marketing, growth, and product teams to ensure all creative output reflects Pacaso's premium aesthetic.

Responsibilities

Plan and execute video and photography shoots for homes, owners, and marketing campaigns
Build and manage AI-native creative workflows and prompt libraries for content generation
Direct design and brand evolution across marketing touchpoints and partner agencies

Skills

About Pacaso

pacaso.com

Headquarters

San Francisco, California, United States

Company Size

51-200 employees

Founded

2020

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Pacaso is a real-estate technology company that enables fractional co-ownership of luxury vacation homes, marketing a modern, lower-cost way to buy and enjoy a second home. The company buys and renovates high-end properties, creates a dedicated ownership structure (typically up to eight co-owners), and provides full-service property management, scheduling, maintenance, and concierge through its platform. Pacaso handles the entire lifecycle — acquisition, furnishing, ongoing operations, and resale support — so owners share equity and usage without the hassles of sole ownership. Founded by Austin Allison and Spencer Rascoff, Pacaso operates across major U.S. and resort markets.