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Brand Director, Rise at Green Thumb Industries - ApplyBlast

Brand Director, Rise

Green Thumb Industries

5 months ago

2.7 on Glassdoor

Chicago, IL

Hybrid

Full Time

Senior

13 applicants

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About this role

A National Brand Manager at RISE leads the retail dispensary brand's go-to-market strategies, including creative development, compliance approvals, and multi-channel campaigns. This role drives new customer acquisition, manages regional brand execution, and oversees the national marketing budget across retail, e-commerce, and promotion initiatives within the highly regulated cannabis industry.

Responsibilities

Lead national go-to-market plans and creative development
Manage national promotional calendar and marketing budget
Drive shopper marketing and multi-unit revenue programming
Collaborate with cross-functional retail and e-commerce teams
Oversee in-store communications and customer journey strategy

Skills

Qualifications

Bachelorâ€™s degreeMaster's degree preferred5+ years marketing experience

About Green Thumb Industries

gtigrows.com

Headquarters

Chicago, Illinois, United States

Company Size

1001-5000 employees

Founded

2014

View Profile

Green Thumb Industries (GTI) is a multistate U.S. cannabis company focused on promoting health, happiness, and wellbeing through safe, quality cannabis products. GTI cultivates, manufactures, and distributes a portfolio of branded flower, extracts, edibles, and wellness offerings and sells directly to consumers at retail locations nationwide. The company emphasizes product safety, testing, education, and customer experience while vertically integrating cultivation, manufacturing, and retail to scale access to cannabis.