Brand Director
Insomnia Cookies(7 days ago)
About this role
The Brand Director at Insomnia Cookies is the strategic steward of the company's brand, defining its positioning, purpose, and point of view to ensure clarity and consistency across customer touchpoints. This senior leader partners with the Creative Director to translate strategy into distinctive creative expression and cultural relevance. The role synthesizes consumer and cultural insight into a brand roadmap that supports campaigns, product launches, partnerships, and long-term brand growth.
Required Skills
- Brand Strategy
- Consumer Insight
- Performance Marketing
- Creative Partnership
- Brand Measurement
- Cross-Functional
- Team Leadership
- Social Media
- Gen Z Insights
- Product Launches
+2 more
About Insomnia Cookies
insomniacookies.comInsomnia Cookies is a bakery and delivery company that specializes in delivering warm cookies, cookie cakes, and other desserts late into the night—delivery available daily until 3 AM. They operate retail storefronts and a delivery network (often near college campuses) and provide online ordering, app-based ordering, pickup, and catering. The brand emphasizes fresh, warm-baked treats, rotating and seasonal flavors, and convenience with order tracking and promotions. Insomnia has expanded to multiple U.S. markets, targeting late-night cravings and celebratory occasions.