Brand Identity Designer

A Brand Identity Designer at a national QSR brand's in-house creative studio develops and evolves the visual identity system, creating brand visual assets, illustrations, and maintaining design guidelines for consistency across digital, print, and packaging. This strategic design role requires a strong eye for bold simplicity, elegance, and typography to execute projects that support authentic scaling and international expansion. The designer collaborates with cross-functional teams, manages multiple projects, and provides creative guidance to ensure brand quality and consistency.