Brand Manager: Brand & Innovation

The Brand Manager: Brand & Innovation role at KFC South Africa is responsible for managing the delivery of brand and product innovation strategies by translating insights into distinctive customer journeys and plans that drive brand equity and sales. This position involves overseeing the end-to-end execution of brand and innovation campaigns across physical and digital touchpoints, partnering with cross-functional teams to achieve commercial targets. The role requires balancing long-term brand building with short-term commercial delivery through data-led decision-making and strong execution.