About this role
A Brand Manager based in Kalamazoo, MI responsible for supporting the commercialization of a new digital technology product. The role focuses on building brand preference and driving market and share growth through an integrated brand and marketing plan developed with cross-functional partners.
Required Skills
- Brand Strategy
- Product Launch
- Market Analysis
- Sales Enablement
- Cross-Functional
- Communication
- Pricing Strategy
- Customer Engagement
- Segmentation
- Stakeholder Management
Qualifications
- Bachelor's Degree
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