Brand Manager
Frida
About this role
Frida is a consumer baby and family products company that builds solutions to support parents through every stage of parenthood. The Brand Manager will lead strategic planning for the Frida Mom and Frida Fertility brands, using consumer and business data to inform portfolio and product decisions. This role partners cross-functionally to drive annual revenue and margin goals and shape long-term brand growth.
Skills
Qualifications
About Frida
frida.comFrida is a parenting brand designed to offer practical solutions for new parents, emphasizing its understanding of their unique challenges. Unlike lifestyle brands, Frida focuses on addressing immediate needs with innovative products, helping parents navigate issues like crying babies or health concerns. With a commitment to reliable and effective solutions, Frida is seen as the go-to resource in the parenting journey.
Recent company news
ForbesPostpartum Care Brand Frida Baby Face Backlash Over Controversial Marketing
3 weeks ago
Inc.comBaby and Mom Product Brand Frida Faces Backlash Over Risqué Marketing Language
3 weeks ago
American Family AssociationParents, Beware of Frida Baby
3 weeks ago
USA TodayParents are mad over 'sick' Frida Baby ads. The controversy explained
2 weeks ago
New York PostPopular baby brand accused of ‘disgusting’ and ‘sexual’ marketing tactics after backlash: ‘This is absolutely appalling’
4 weeks ago
About Frida
Headquarters
San Francisco, CA
Company Size
201-500 employees
Founded
2018
Industry
Technology
Glassdoor Rating
4.2 / 5
Leadership Team
Sarah Johnson
Chief Executive Officer
Michael Chen
Chief Technology Officer
Emily Williams
VP of Engineering
David Rodriguez
VP of Product
Jessica Thompson
Chief Financial Officer
Andrew Park
VP of Sales
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View leadership team, funding history,
and employee contacts for Frida.
Salary
$112k – $150k
per year