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Brand Manager at LEGO® - ApplyBlast

Brand Manager

LEGO®

4 months ago

4.3 on Glassdoor

Madrid, Spain

Hybrid

Full Time

Senior

0 applicants

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About this role

A Brand Marketing Manager at LEGO headquarter based in Madrid oversees full-funnel commercial marketing strategies for the France-Iberian region. The role involves driving brand equity, managing cross-functional campaigns, analyzing market trends, and collaborating with sales and external agencies to deliver sustainable growth. Candidates must possess proven experience in consumer goods marketing, strong digital capabilities, and fluency in both Spanish and English.

Responsibilities

Drive annual activation calendars across trade marketing and digital channels
Develop innovative strategies to build brand equity and active consumer share
Manage budgets and financials related to large-scale marketing campaigns
Analyze competitor activity and evolving shopper behaviors to refine strategies
Own external media agency partner relationships and optimize media planning

Skills

Qualifications

Fluency in Spanish and Business EnglishProven experience in consumer goods marketingBackground in toy or gaming industry preferredChild Safeguarding Background Screening clearance

About LEGO®

lego.com

Headquarters

Billund, South Denmark, Denmark

Company Size

10001+ employees

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Explore the world of LEGO® through games, videos, products and more! Shop awesome LEGO® building toys and brick sets and find the perfect gift for your kid