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brand manager at Chowking - ApplyBlast

brand manager

Chowking

4 months ago

City of Industry, CA, US

Onsite

Full Time

Senior

0 applicants

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About this role

A Brand Manager generates strategies and executes marketing plans to grow market share and enhance brand reputation through consumer insights. The role involves overseeing category strategy, brand equity, integrated marketing campaigns, and product innovation while managing financial analyses and media planning.

Responsibilities

Develop and execute marketing plans to build brand equity
Lead category strategy and portfolio management initiatives
Oversee integrated marketing campaigns and PR programs
Manage media planning, execution, and performance evaluation
Direct the launch of new products based on consumer needs

Skills

Qualifications

College Degree in Business or Marketing3-4 years progressive experience in Brand Management

About Chowking

chowking.ph

Company Size

1-10 employees

Founded

1985

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Chowking is the Philippines' #1 Chinese fast food restaurant chain, serving hot and flavorful Chinese-Filipino dishes such as Chao Fan, Siopao, Siomai, Braised Beef, and Chinese-Style Fried Chicken. The brand also offers Halo-Halo and other Filipino favorites, available for dine-in, delivery, and takeout across numerous locations nationwide. Chowking also offers franchising opportunities for those interested in joining the brand.