ApplyBlast uses AI to match you with the right jobs, tailor your resume and cover letter, and apply automatically so you can land your dream job faster.

Features

Auto Apply Resume Optimizer Cover Letter Optimizer Interview Prep

Company

Social Media

Need Help?

team@applyblast.com

Brand Manager at Manulife - ApplyBlast

Brand Manager

Manulife

3 months ago

3.9 on Glassdoor

Ho Chi Minh, Vietnam

Onsite

Full Time

Senior

0 applicants

View Job Listing

Apply to 100+ jobs

About this role

This role drives the development and execution of Manulife Vietnam's brand strategy to strengthen customer trust and reinforce leadership in the life insurance market. Responsibilities include leading integrated campaigns, managing brand KPIs, building thought leadership platforms, and overseeing agency budgets while ensuring consistent brand delivery across all touchpoints. The position requires deep market knowledge and the ability to translate complex financial products into compelling customer narratives.

Responsibilities

Lead development of integrated campaigns across paid, owned, earned, and social channels
Drive brand and customer insights initiatives to identify evolving market needs
Manage cross-functional initiatives with Product, Distribution, and Digital teams
Define and manage brand KPIs including awareness, trust, and share of voice
Oversee brand investment budgets and manage external agency relationships

Skills

About Manulife

manulife.com

Headquarters

Toronto, Ontario, Canada

Company Size

10001+ employees

View Profile

Manulife is a leading financial services group. We provide financial advice, insurance, as well as wealth and asset management solutions for individuals, groups and institutions.