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Brand Manager at The University of Akron - ApplyBlast

Brand Manager

The University of Akron

3 months ago

3.7 on Glassdoor

Akron, Ohio, United States

Onsite

Full Time

Manager

0 applicants

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About this role

The Brand Manager leads the end‑to‑end marketing strategy and execution for CEPS programs, using data analytics, creative development, and cross‑functional leadership to drive enrollment growth. The role translates market insights into compelling storytelling, manages multi‑channel campaigns, and optimizes performance through KPI tracking and ROI analysis.

Responsibilities

Develop and execute brand strategies to increase program reach
Analyze market data to identify target audiences and segmentation
Manage multi‑channel marketing campaigns from planning to launch
Collaborate with cross‑functional stakeholders and external agencies
Track and report KPI performance and marketing ROI

Skills

Qualifications

Bachelor's degreeMaster of Business Administration (MBA)

About The University of Akron

uakron.edu

Headquarters

Akron, Ohio, United States

Company Size

1001-5000 employees

Founded

1870

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You belong here! Attend one of the top public universities in Ohio and the nation. Discover The University of Akron’s programs, admissions, and student life.