Brand Marketing Manager, Paid Media

The Brand Marketing Manager, Paid Media at Vanta is responsible for executing and optimizing top-of-funnel media campaigns focused on driving brand visibility and pipeline growth. This role involves collaborating closely with channel and campaign managers, utilizing both traditional and emerging media channels like podcasts, OTT, and out-of-home advertising. A data-driven approach is crucial for analyzing pipeline performance, implementing optimization strategies, and testing new acquisition channels, while also supporting the management of webinars. Strong experience in B2B SaaS marketing and cross-functional collaboration are key for success in this fully remote position.