Brand Marketing Manager, Paid Media
Vanta(3 months ago)
About this role
The Brand Marketing Manager, Paid Media at Vanta is responsible for executing and optimizing top-of-funnel media campaigns focused on driving brand visibility and pipeline growth. This role involves collaborating closely with channel and campaign managers, utilizing both traditional and emerging media channels like podcasts, OTT, and out-of-home advertising. A data-driven approach is crucial for analyzing pipeline performance, implementing optimization strategies, and testing new acquisition channels, while also supporting the management of webinars. Strong experience in B2B SaaS marketing and cross-functional collaboration are key for success in this fully remote position.
Required Skills
- Brand Marketing
- Paid Media
- Campaign Management
- Digital Marketing
- Cross-Functional Collaboration
- Data Analysis
- Performance Metrics
- Optimization Strategies
- Program Management
- Webinar Execution
+5 more
About Vanta
vanta.comVanta is a leading platform that automates compliance and risk management for organizations, facilitating certifications across various frameworks such as SOC 2, HIPAA, ISO 27001, and GDPR. By leveraging AI and automation, Vanta streamlines security reviews, vendor risk assessments, and continuous compliance monitoring, enabling companies to build and demonstrate trust effectively. With a customer base of over 12,000, from startups to enterprises, Vanta empowers organizations to focus on growth while ensuring security and compliance are seamlessly integrated into their operations.