Brand Marketing Specialist, Hong Kong
Blue Bottle Coffee(4 days ago)
About this role
The Brand Marketing Specialist supports local marketing initiatives for Blue Bottle Coffee in Hong Kong, focusing on café-led marketing execution, local campaigns, and digital storytelling. They work closely with cross-functional teams to bring brand initiatives to life and engage the local community.
Required Skills
- Content Creation
- Campaign Management
- Digital Marketing
- Event Planning
- Social Media
- Localization
- Branding
- Content Writing
- Visual Merchandising
- Communication
About Blue Bottle Coffee
bluebottlecoffee.comBlue Bottle Coffee is a specialty coffee roaster and retailer founded in 2002 in Oakland, California and known as an early leader in the third-wave coffee movement. The company focuses on small-batch, single‑origin and seasonal coffees roasted for freshness, and sells beans, subscriptions, and prepared drinks through its cafés and online store. Blue Bottle also supplies wholesale accounts and emphasizes direct sourcing and sustainable practices. Nestlé acquired a majority stake in the company in 2017.
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