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Brand Strategy Lead at SBI Card - ApplyBlast

Brand Strategy Lead

SBI Card

28 days ago

Gurugram, Haryana, India

Onsite

Full Time

Manager

0 applicants

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About this role

This role acts as the brand custodian, blending strategy with creative excellence to develop and maintain brand health for SBI Card. The position involves managing brand strategy, overseeing ATL and BTL communication campaigns, and leading consumer research to enhance brand visibility and growth. Additionally, the role focuses on the brand strategy and launch for a new BNPL business line.