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© All Rights Reserved. ApplyBlast.com
Base Power
The Brand Strategy Lead will own the Base brand as the company expands into new markets, building research systems to understand members and developing positioning that drives growth. This role involves leading integrated brand campaigns from concept to launch, partnering with design and cross-functional teams, and ensuring all creative work aligns with business outcomes. The position requires a strategist who can translate data into actionable insights and maintain a hands-on approach to campaign execution.
Base Power is a retail energy company serving homeowners across Texas and Illinois, offering low fixed-rate electricity plans paired with integrated home battery backup. Their battery system provides whole-home backup protection at a fraction of the cost of a traditional generator, with no solar required. Base Power also participates in grid support by using member batteries during demand spikes, allowing the company to keep energy costs low for its customers.
Headquarters
San Francisco, CA
Company Size
201-500 employees
Founded
2018
Industry
Technology
Glassdoor Rating
4.2 / 5
Sarah Johnson
Chief Executive Officer
Michael Chen
Chief Technology Officer
Emily Williams
VP of Engineering
David Rodriguez
VP of Product
Jessica Thompson
Chief Financial Officer
Andrew Park
VP of Sales
View leadership team, funding history,
and employee contacts for Base Power.
Base Power didn’t post a salary, so this is our estimate from similar listings.
10% below the average for this role