Branding & Communication Specialist

The Branding & Communication Specialist contributes to the development and implementation of METRO’s marketing communication campaigns, supporting the full lifecycle from planning and coordination to execution and performance evaluation. This role involves coordinating 360° campaign touchpoints across relevant channels, managing collaboration with creative and production agencies, and ensuring alignment with brand strategy and business priorities. The position requires monitoring campaign performance using KPIs and maintaining accurate oversight of marketing plans, timelines, and budgets.