Business objectives

This role focuses on driving sales value and volume for Wood Coatings by assisting the dealer network and generating demand through activations, samplings, and trainings for stakeholders like contractors and applicators. The position involves expanding the network through lead sharing with retail, projects, and services teams, while targeting specific stakeholders such as furniture manufacturers. Additionally, the role requires conducting shop meets, engaging with contractors and architects, and ensuring the effective implementation of promotional schemes and displays. The incumbent is also responsible for resolving dealer and consumer complaints within benchmark timelines.