C13 Lead for supporting analytics requirements for Client Marketing Effectiveness

This role leads the Client Marketing Analytics team within Citi's Analytics & Information Management center, transforming data into actionable insights to optimize marketing strategies and maximize ROI. The position involves managing marketing partnerships, analyzing event and digital campaign performance, and developing business intelligence dashboards to drive data-informed decision-making. Additionally, the role requires mentoring a team of analysts, optimizing processes with Generative AI, and ensuring compliance with risk management standards.