%C2%A0associate Manager %C2%A0integrated%C2%A0media Burlington Massachusetts United States

This role involves building and managing comprehensive, full-funnel integrated media plans across paid, earned, shared, and owned channels. The position requires owning the end-to-end planning process from strategic brief to final delivery while ensuring recommendations align with audience insights and business objectives. Key duties include analyzing financial metrics like CPM and ROAS, managing agency scopes, and collaborating across functional teams to drive decision-making.