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Campaign Activation Specialist at Manulife - ApplyBlast

Campaign Activation Specialist

Manulife

4 months ago

3.9 on Glassdoor

Makati City, Philippines

Hybrid

Full Time

Senior

0 applicants

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About this role

The Campaign Activation Specialist ensures the timely and smooth execution of proposition-led campaigns across multiple channels by managing timelines and coordinating stakeholders. This hybrid role involves tracking deliverables, overseeing launch readiness, and developing customer-focused content to support marketing objectives without defining the overall campaign strategy. Additionally, the specialist helps standardize workflows and trackers to improve team coordination and reduce manual follow-up.

Responsibilities

Develop detailed campaign timelines and workback plans with key milestones
Manage execution of multiple concurrent campaigns across cross-functional teams
Coordinate with stakeholders to secure timely approvals for assets
Draft and adapt campaign copy within approved messaging frameworks
Build trackers and checklists to improve campaign coordination efficiency

Skills

About Manulife

manulife.com

Headquarters

Toronto, Ontario, Canada

Company Size

10001+ employees

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Manulife is a leading financial services group. We provide financial advice, insurance, as well as wealth and asset management solutions for individuals, groups and institutions.