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Campaign Design Lead (Remote USA) at TruStage - ApplyBlast

Campaign Design Lead (Remote USA)

TruStage

4 months ago

2.9 on Glassdoor

USA

Hybrid

Full Time

Senior

0 applicants

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About this role

This Senior Strategy Lead role drives audience design and list selection strategies for marketing segments using Unica Campaign and Salesforce Data Cloud. The position involves consulting on complex initiatives, mentoring analysts, and implementing relational database strategies to optimize customer engagement and operational effectiveness within the financial services industry. Candidates will define technology requirements and lead cross-functional teams to ensure successful execution of direct mail, email, and digital campaigns.

Responsibilities

Consult on art of the possible strategies for audience design and list selection
Mentor analysts on complex cross-segment initiatives and drive implementation
Define new technology requirements and manage technology lifecycle needs
Review and validate audience logic prior to production go-live
Lead cross-functional partners on large marketing and operational initiatives

Skills

Qualifications

Unica Campaign Designer CertifiedSalesforce Data Cloud Consultant Certified

About TruStage

trustage.com

Headquarters

Madison, Wisconsin, United States

Company Size

1001-5000 employees

Founded

1935

View Profile

TruStage is an insurance and financial services company with nearly a century of experience, offering a wide range of commercial and personal insurance products alongside financial solutions such as annuities, workplace solutions, and compliance services. The company serves both individuals and businesses, helping them make confident financial decisions at every stage of life. TruStage is the marketing name for TruStage Financial Group, Inc. and its subsidiaries and affiliates.