Campaign Execution

This role focuses on building and deploying end-to-end lifecycle campaigns across multiple channels including Push, IAM, Email, and SMS. The position requires expertise in Braze Canvas for architecting complex customer journeys and utilizing Liquid logic for personalized user experiences. Key responsibilities include audience segmentation, A/B testing, and analyzing campaign performance to drive incremental lift in key metrics. The ideal candidate will have a strong understanding of the user journey and a meticulous approach to quality assurance.