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Campaign Manager at Petco - ApplyBlast

Campaign Manager

Petco

1 month ago

3.0 on Glassdoor

Onsite

Full Time

Senior

0 applicants

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About this role

This role serves as the strategic hub for cross-functional campaign integration, connecting Brand, Creative, Media, and other teams to ensure alignment on core narratives and business goals. The position involves authoring comprehensive campaign briefs, managing enterprise marketing calendars, and leading post-campaign reviews to drive commercial insights. The ideal candidate will leverage strong analytical skills and multi-channel campaign experience to optimize go-to-market strategies and enhance customer engagement across all touchpoints.

Responsibilities

Serve as strategic hub connecting cross-functional teams to align on campaign narratives and business goals
Author comprehensive campaign briefs defining objectives, audience targeting, and messaging hierarchy
Build and own detailed marketing calendars mapping launch dates, storytelling beats, and channel cadence

Skills

Qualifications

Bachelor's degree in Marketing, Advertising, Business, or a related fieldMBA

About Petco

petco.com

Headquarters

San Diego, California, United States

Company Size

10001+ employees

Founded

1965

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Petco is a leading U.S. pet retailer offering a wide selection of pet food, supplies, and accessories through its e-commerce site and brick-and-mortar stores. Beyond retail, it provides pet services such as grooming, training, veterinary care, vaccinations, and adoption programs focused on pet health and wellness. The company emphasizes holistic wellbeing, curated product assortments, and omnichannel shopping (online ordering, curbside pickup, and in-store). Pet owners choose Petco for its combination of products, professional services, and community resources.