Red Bull
The Category Development Manager develops and delivers category and shopper strategies for key customers, leveraging data and insights to drive category growth and support the Off Premise Commercial Strategy. This role involves creating innovative customer solutions, providing actionable shopper insights, and building strong relationships with key external stakeholders. The position requires leading category planning, optimizing product and promotional strategies, and transforming research into actionable retail insights.
Headquarters
Fuschl Am See, Salzburg, Austria
Company Size
10001+ employees
Founded
1987
Red Bull is an Austrian company best known for its eponymous energy drink, launched in 1984 by Dietrich Mateschitz and Chaleo Yoovidhya and sold worldwide. It has built a lifestyle and performance brand through aggressive marketing, sponsoring high-profile athletes, teams, and events across motorsports, extreme sports, soccer, and music. Red Bull also operates Red Bull Media House to produce films, TV and digital content, and owns professional teams including the Formula 1 outfit Red Bull Racing and several football clubs. The company emphasizes experiential events, bold branding, and global distribution to target young, active consumers.
Headquarters
San Francisco, CA
Company Size
201-500 employees
Founded
2018
Industry
Technology
Glassdoor Rating
4.2 / 5
Sarah Johnson
Chief Executive Officer
Michael Chen
Chief Technology Officer
Emily Williams
VP of Engineering
David Rodriguez
VP of Product
Jessica Thompson
Chief Financial Officer
Andrew Park
VP of Sales
View leadership team, funding history,
and employee contacts for Red Bull.
Red Bull didn’t post a salary, so this is our estimate from similar listings.
37% below the average for this role