Channel Manager, Member Growth Ops

Virta Health(2 months ago)

RemoteFull TimeSenior$138,300 - $162,700Clinical Operations

About this role

A Channel Manager for Member Growth Operations at Virta Health is responsible for optimizing the direct mail channel, the company's leading acquisition strategy. This role includes managing analytics, financial forecasting, and A/B testing, while collaborating across teams to enhance campaign effectiveness and efficiency. The manager will develop a robust content strategy, streamline vendor relationships, and drive experimentation to ensure direct mail campaigns consistently convert eligible members. Additionally, the role requires staying informed on industry trends to continuously improve channel performance.

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Required Skills

Direct Mail Strategy
Performance Management
A/B Testing
Data Analysis
Vendor Optimization
Content Strategy
Industry Trends
Cross-Functional Collaboration
Financial Forecasting
Marketing Channel Ownership

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About Virta Health

virtahealth.com

Virta Health is a digital health company focused on reversing type 2 diabetes and providing sustainable weight loss solutions through a nutrition-first approach. By combining personalized nutrition plans with continuous support from health coaches, Virta empowers individuals to achieve significant health improvements while reducing or eliminating the need for diabetes medications. The company partners with organizations to transform metabolic care, demonstrating a proven track record in helping members lose weight and improve their overall health.