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Channel Marketing Performance Manager Sr at Flagstar Bank - ApplyBlast

Channel Marketing Performance Manager Sr

Flagstar Bank

4 months ago

2.9 on Glassdoor

United States

Onsite

Full Time

Senior

0 applicants

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About this role

The Channel Marketing Performance Manager Sr leads operational, measurement, and technology capabilities to drive scalable, data-driven growth marketing across the enterprise. This role owns governance frameworks for paid, owned, and earned channels, ensuring marketing systems and data ecosystems support accurate conversion measurement and business outcomes. The position involves collaborating with Marketing, Analytics, and Technology teams to optimize performance standards, automation, and audience activation strategies.

Responsibilities

Establish and govern enterprise performance standards across paid, owned, and earned marketing channels.
Design and optimize marketing measurement frameworks and conversion tracking strategies.
Lead initiatives for API integrations, server-side tracking, and marketing platform connectivity.
Develop scalable operations frameworks and experimentation processes for continuous channel improvement.
Partner with Analytics and Technology teams to ensure data accuracy and reporting consistency.