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Channel Strategy Manager at MERGE - ApplyBlast

Channel Strategy Manager

MERGE

3 months ago

3.2 on Glassdoor

United States

Onsite

Full Time

Medior

0 applicants

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About this role

The role focuses on developing and executing email, SMS, and push channel strategies that align with broader business goals and cross‑channel orchestration. The incumbent will lead discovery, build lifecycle and contact strategies, guide cross‑functional execution, and define measurement and optimization frameworks to drive program outcomes.

Responsibilities

Develop channel strategy for email, SMS, and push
Connect channel plans to broader ecosystem and CX design
Lead discovery and synthesize insights for roadmap recommendations
Build 1:1 contact strategies across lifecycle journeys
Define measurement approaches and own testing roadmap

Skills

About MERGE

mergeworld.com

Headquarters

Chicago, Illinois, United States

Company Size

501-1000 employees

Founded

2018

View Profile

MERGE is a digital marketing and technology agency that helps brands navigate complex consumer journeys through data-driven storytelling, AI, and creative execution. They provide full‑service marketing and technology solutions—strategy, creative, martech/experience platforms, and marketing operations—across sectors like healthcare, consumer, finance, and retail. MERGE partners with platform leaders such as Adobe, Sitecore, and Google and works with enterprise clients (e.g., Kroger, Abbott, American Express) to drive measurable efficiency and modernize marketing stacks.