Chief Marketing & Digital Commerce Officer
Huatai Financial Holdings (Hong Kong) Limited(1 year ago)
About this role
The Chief Marketing & Digital Commerce Officer (CMDCO) is an executive who leads FWD Life Philippines’ marketing and digital commerce functions, accountable for shaping the brand, growing the customer base, and driving digital sales. Reporting directly to the CEO, the CMDCO is a member of the executive leadership team responsible for setting strategic direction to improve customer experience and business performance.
Required Skills
- Marketing Strategy
- Digital Commerce
- Brand Management
- Customer Insights
- Data Analytics
- Product Innovation
- Communications
- MarTech
- CRM
- Lead Generation
+4 more
Qualifications
- Bachelor's Degree in Marketing or Business Administration
- Master's Degree or MBA (Preferred)
About Huatai Financial Holdings (Hong Kong) Limited
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