Client Strategy Lead
Goodway Group(5 days ago)
About this role
The Client Strategy Lead at Goodway Group is responsible for managing channel strategies, developing full-funnel media plans, and aligning client objectives with integrated media activation across various digital channels. The role involves strategic advisory, cross-team collaboration, and supporting client relationships.
Required Skills
- Media Planning
- Channel Strategy
- Client Management
- Data Analysis
- Media Activation
- Full Funnel
About Goodway Group
goodwaygroup.comGoodway Group is a digital marketing agency built for the modern marketer that helps brands connect growth to customer experience by integrating data, technology, and creative. They design and execute omnichannel media strategies—programmatic, video/CTV, mobile and performance marketing—paired with creative production and analytics. The agency emphasizes measurement, attribution and technology-driven optimization to improve ROI and scale campaigns. Goodway partners with brands to turn audience insights into coordinated media and creative that perform across channels.
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