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Commercialization Manager, Stanley Brand at BLACK+DECKER - ApplyBlast

Commercialization Manager, Stanley Brand

BLACK+DECKER

2 days ago

3.6 on Glassdoor

Towson, Maryland, United States

Hybrid

Full Time

Manager

0 applicants

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About this role

The Commercialization Manager for the Stanley Brand drives regional category management and go-to-market strategies to maximize growth, market share, and distribution expansion. This role involves collaborating with channel and sales teams to execute trade partnership plans, develop sell-in messaging, and support demand generation initiatives. The position requires translating global brand strategies into targeted channel initiatives for North America while managing customer experience centers and cross-functional projects.

Responsibilities

Partner with channel and sales teams to develop and execute regional category management and GTM strategies
Execute focused trade and commercial partnership plans to accelerate category growth within targeted channels
Develop compelling sell-in messaging and materials to support strategic relationships with key channel partners

Skills

Qualifications

Bachelor's degree in Marketing, Business Administration, or related fieldMBA

About BLACK+DECKER

blackanddecker.com

Headquarters

Towson, Maryland, United States

Company Size

10001+ employees

View Profile

BLACK+DECKER® is a consumer products brand offering a wide range of power tools, outdoor equipment, hand tools, vacuums, and home and kitchen appliances designed to make DIY and everyday tasks easier. Their product lineup includes cordless drills, lawn mowers, leaf blowers, string trimmers, handheld vacuums, steam mops, and kitchen appliances such as air fryers, coffee makers, and blenders. BLACK+DECKER products are designed for home improvement, yard maintenance, and everyday household use.