Consumer Audiences Product Manager
IQVIA(27 days ago)
About this role
The Consumer Audiences Product Manager leads the development and lifecycle of behavioral consumer audience products for IQVIA Digital, aiming to optimize delivery of healthcare advertising. The role shapes product vision and roadmap, aligning audience creation with market needs, regulatory considerations, and commercial objectives. It partners across IQVIA and external stakeholders to drive adoption and market leadership for behavioral audiences.
Required Skills
- Product Management
- DTC Marketing
- Audience Modeling
- Market Research
- Roadmapping
- Stakeholder Management
- Pricing Strategy
- Presentation Skills
About IQVIA
iqvia.comIQVIA is a leading global provider of data, technology, and advanced analytics focused on transforming healthcare and life sciences. The company empowers organizations to accelerate innovation, enhance patient outcomes, and expedite the market introduction of new treatments through comprehensive healthcare analytics and real-world evidence. With a commitment to Human Data Science, IQVIA combines its extensive expertise with innovative technology to improve health outcomes worldwide.
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