Consumer Growth Manager

This role is responsible for building and owning the consumer growth engine from the ground up, focusing on how families discover and engage with Hera's care management services. The position requires deeply understanding the target audience's needs and mental models to educate the market and create authentic, trust-building demand channels. The ideal candidate will experiment relentlessly across search, content, community, and social platforms to drive family demand while maintaining a strong focus on unit economics and long-term customer trust.