OLIPOP
The Consumer Insights Manager leads the voice of the consumer at OLIPOP by developing and executing consumer learning plans that inform marketing campaigns, new product development, and strategic planning. This role involves mentoring colleagues on translating insights into action, partnering with internal teams and external research vendors, and serving as a trusted advisor on insight-led decisions. The position drives brand growth and short-term performance through data-driven recommendations and cross-functional collaboration.
Headquarters
Oakland, California, United States
Company Size
51-200 employees
Founded
2018
Olipop is a functional beverage brand that makes prebiotic, plant‑based sparkling tonics marketed as a low‑sugar alternative to conventional soda. Their drinks combine natural flavors, botanical extracts and prebiotic fiber to support digestive health and the gut microbiome, offered in retro‑inspired flavors and sold direct‑to‑consumer and through retail partners. Customers choose Olipop for soda‑like taste with functional benefits, positioning the brand at the intersection of health, flavor, and convenience.
Olipop doubles down on health claims as Pepsi, Coke enter better-for-you soda space
Jul 8, 2025
Olipop CEO: If I had to start over in my career, I’d prioritize this skillset above all others—it’s not AI
Sep 25, 2025
How prebiotic soda Olipop leveraged social media to grow from a $100,000 investment to a $1.85 billion brand on shelves at Walmart, Target, and Whole Foods
May 1, 2025
Headquarters
San Francisco, CA
Company Size
201-500 employees
Founded
2018
Industry
Technology
Glassdoor Rating
4.2 / 5
Sarah Johnson
Chief Executive Officer
Michael Chen
Chief Technology Officer
Emily Williams
VP of Engineering
David Rodriguez
VP of Product
Jessica Thompson
Chief Financial Officer
Andrew Park
VP of Sales
View leadership team, funding history,
and employee contacts for OLIPOP.
3% below the average for this role
Critical Mass, Rare Beauty and Olipop are among winners of this year’s WorkLife Awards
1 month ago