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Consumer & Shopper Planning Manager Colombia at Diageo - ApplyBlast

Consumer & Shopper Planning Manager Colombia

Diageo

3 months ago

3.8 on Glassdoor

Bogota, Colombia

Onsite

Full Time

Senior

0 applicants

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About this role

Diageo is seeking a Consumer & Shopper Planner to develop strategies based on deep consumer and shopper insights. The role involves leading qualitative and quantitative research, integrating multiple data sources, and translating findings into actionable recommendations for marketing and commercial teams. This position requires advanced proficiency in Nielsen Discover and the ability to influence business decisions through strategic storytelling.

Responsibilities

Lead qualitative and quantitative consumer and shopper research projects
Develop data-driven strategies to drive brand and business growth
Integrate multiple information sources to build a comprehensive business vision
Translate complex data into clear, actionable recommendations for stakeholders
Influence marketing and commercial decisions through evidence-based storytelling