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Content and Communications Specialist at The University of British Columbia - ApplyBlast

Content and Communications Specialist

The University of British Columbia

11 days ago

Vancouver, British Columbia, Canada

Onsite

Full Time

Medior

1 applicant

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About this role

The Content and Communications Specialist supports UBC’s undergraduate recruitment by managing email and messaging campaigns, identifying audience segments, and planning student journeys within the CRM system. The role involves developing and optimizing campaigns to increase engagement, creating high-quality digital content, and analyzing performance metrics to improve recruitment outcomes. This position requires collaboration with cross-functional teams to ensure timely, relevant, and compliant communication with prospective students.

Responsibilities

Develop and optimize CRM campaigns to increase student engagement
Create and manage email marketing campaigns and digital content
Analyze campaign performance metrics and report on results

Skills

About The University of British Columbia

ubc.ca

The University of British Columbia is a global centre for research and teaching, consistently ranked among the top 20 public universities in the world.