Content Consultant - Digital Marketing
Caterpillar(1 month ago)
About this role
A Digital Marketing Content Consultant at Caterpillar’s Cat Digital translates enterprise content strategy into practical, actionable guidance for business units and marketing teams. The role serves as a trusted advisor to ensure digital content aligns with brand standards, customer needs, and digital best practices across channels. It focuses on enabling decentralized execution through training, frameworks, and cross-functional collaboration.
Required Skills
- Content Strategy
- SEO
- UX
- Analytics
- Content Management
- Communication
- Training
- Stakeholder Management
- Adobe AEM
- Marketing Automation
Qualifications
- Bachelor's Degree in Marketing, Business, or Related Field
About Caterpillar
caterpillar.comCaterpillar is the world’s leading manufacturer of construction and mining equipment, diesel and natural gas engines, industrial turbines and diesel-electric locomotives.
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