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Content Marketer at POGO Technologies Limited - ApplyBlast

Content Marketer

POGO Technologies Limited

4 months ago

Remote

Full Time

Senior

0 applicants

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About this role

As the inaugural Content Marketer at Pogo, you will lead the B2B content strategy by leveraging proprietary first-party data to produce long-form research, reports, and compelling narratives across various channels. This foundational role requires defining the brand voice, establishing content workflows from scratch, and driving business outcomes like pipeline and conversion through strategic storytelling. You will operate with significant creative ownership to experiment with formats and distribution methods while building the company's content culture.

Responsibilities

Lead and define the B2B content strategy and voice for enterprise accounts
Transform proprietary first-party data into compelling reports and deep dives
Produce high-quality copy across long-form articles, emails, ads, and social media
Design versatile content experiments to drive pipeline, engagement, and conversion
Establish content workflows and standards from an entirely undeveloped function