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Content Strategist & AI Copy Lead at The Brandtech Group - ApplyBlast

Content Strategist & AI Copy Lead

The Brandtech Group

27 days ago

3.7 on Glassdoor

London, England, United Kingdom

Hybrid

Full Time

Senior

0 applicants

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About this role

The Content Strategist & AI Copy Lead owns positioning, messaging, and copy for a B2B payments business, leveraging AI tools to produce on-brand content at scale while maintaining rigorous editorial standards. This senior role involves building copy generation frameworks, refining AI-generated drafts, and collaborating with cross-functional stakeholders to align content with commercial priorities. The position requires a blend of strategic thinking and hands-on craft to drive creativity and efficiency within an established content studio.

Responsibilities

Own positioning, messaging frameworks, and campaign narratives for client products and sectors
Build and maintain copy generation frameworks, prompts, and tone-of-voice guardrails in AI tools
Review, direct, and refine AI-generated copy with a rigorous editorial eye to ensure brand alignment

Skills

About The Brandtech Group

thebrandtechgroup.com

Headquarters

New York, New York, United States

Company Size

51-200 employees

Founded

2015

View Profile

The Brandtech Group is a global marketing technology group that helps brands do their marketing better, faster, and cheaper using the latest technology, and is recognized as the world's leading generative AI marketing group. It owns and operates a portfolio of specialist companies — including Oliver, Jellyfish, Pencil, and others — spanning digital marketing, performance media, data analytics, influencer marketing, and generative AI solutions. The group also invests in marketing technology startups through Brandtech Ventures, supporting brands with cutting-edge, tech-led marketing at scale.