Content Strategist Lead
The Farmer's Dog(12 days ago)
About this role
A Content Strategist Lead at The Farmer’s Dog is a leadership-level individual contributor within the Product Design organization who owns end-to-end content strategy and execution across the company's digital product platform. The role defines content systems, frameworks, and narrative structures that shape how the brand communicates trust, care, and scientific credibility. It partners cross-functionally with Product, Brand, Engineering, Legal, Veterinarians, and executive leadership to translate high-level narrative into clear, actionable product content.
Required Skills
- Content Strategy
- Content Architecture
- UX Writing
- Information Architecture
- Design Systems
- Storytelling
- Consumer Research
- Data Analysis
- Experimentation
- Collaboration
+1 more
About The Farmer's Dog
thefarmersdog.comThe Farmer’s Dog is a direct‑to‑consumer pet food company that delivers fresh, human‑grade dog food pre‑portioned to your door on a subscription basis. Their vet‑formulated recipes use real whole‑food ingredients and are tailored into personalized feeding plans based on each dog’s age, weight, and health needs. The service emphasizes better nutrition and convenience as an alternative to processed kibble, with refrigerated shipments and flexible plans to support long‑term pet health.