Conversion Rate Optimization (CRO) Lead

The Conversion Rate Optimization (CRO) Lead drives measurable improvements across Ritchie Bros.' digital customer journeys, transforming website traffic and marketing investment into higher engagement, conversions, and revenue. This role combines growth marketing, customer experience, analytics, experimentation, UX, and technical web development to identify opportunities, develop hypotheses, and scale winning experiences. The ideal candidate is a data-driven growth marketer with strong UX instincts and technical web skills who acts as a strategic thought partner across the organization.