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Copywriter - Conversion & Growth at Cro Metrics - ApplyBlast

Copywriter - Conversion & Growth

Cro Metrics

3 months ago

3.6 on Glassdoor

Remote

Contract

Senior

5 applicants

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About this role

A Conversion & Growth Copywriter at Cro Metrics creates hypothesis-driven copy for paid media, landing pages, and email campaigns for B2B and B2C clients. The role involves collaborating with strategists and designers to optimize conversion metrics while building and managing brand-specific AI writing agents to scale output. This position requires a deep understanding of direct-response writing, A/B testing frameworks, and the ability to adapt quickly to various brand voices.

Responsibilities

Write hypothesis-driven copy for paid media ads and landing pages
Develop and manage brand-specific AI writing agents for scale
Create conversion-focused email and SMS campaign content
Collaborate with strategists to define and test messaging variants
Analyze performance data to rewrite underperforming copy

Skills

About Cro Metrics

crometrics.com

Headquarters

Kentfield, California, United States

Company Size

51-200 employees

Founded

2011

View Profile

Cro Metrics is an experiment-led growth marketing agency that helps fast-growing companies drive revenue and build competitive advantage through data-driven experimentation. They design and run systematic experimentation programs — including conversion rate optimization (CRO), A/B testing, analytics, and growth marketing strategies — to uncover scalable gains across the customer funnel. The team combines quantitative analysis, user research, and prioritized test roadmaps to deliver measurable lift and durable growth. Clients work with Cro Metrics for a disciplined, revenue-focused approach to experimentation and optimization.

Recent company news

Business Wire

Cro Metrics Releases 2026 AI and Marketing Predictions: Customer Journeys Split as Consumers Decide Between AI Delegation and Authentic Personal Experience

Dec 4, 2025

Business Wire

Cro Metrics Launches Ask Iris: AI-Powered Chat Feature That Transforms Experimentation Data Into Actionable Intelligence

Nov 18, 2025