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Copywriter, Performance Creative at Dentsu - ApplyBlast

Copywriter, Performance Creative

Dentsu

5 months ago

3.6 on Glassdoor

Hybrid

Full Time

Junior

0 applicants

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About this role

A Copywriter, Performance Creative at Dentsu creates performance-driven copy and concepts for digital and social direct response channels while adhering to client branding needs. The role involves collaborating with art directors and strategic teams to develop on-brand messaging across paid social, email, display, and landing pages for an insurance client. Candidates must stay current with emerging technologies like Dynamic Creative Optimization and apply direct response best practices to achieve client goals.

Responsibilities

Create conceptual performance-driven work for paid social and display channels
Develop on-brand creative concepts rooted in strategic frameworks
Apply audience insights to craft relevant content for specific demographics
Present creative work internally and to clients while building relationships
Collaborate with art directors to execute campaign concepts cross-channel

Skills

Qualifications

Bachelor's degree in advertisingBachelor's degree in marketing

About Dentsu

dentsu.com

Headquarters

Higashi, Tokyo, Japan

Company Size

10001+ employees

Founded

2013

View Profile

Dentsu is an integrated growth and transformation partner to the world's leading organizations, founded in 1901 in Tokyo, Japan. Present in over 145 countries and regions, Dentsu delivers end-to-end experience and business transformation through a global network of agencies spanning Media, CXM, and Creative. Its leadership brands include Dentsu Creative, Carat, iProspect, dentsu X, Merkle, and Tag.