Creative Director, Experience

The Creative Director, Experience at BHC shapes and safeguards the guest experience across the portfolio by translating creative vision into memorable, consistent, and elevated brand expressions. This role establishes a brand experience team, developing standards for visual, sensory, and operational touchpoints while leading the strategic direction of the uniform program. The position collaborates with executive leadership, ownership, and property teams to ensure every property tells its unique story through immersive design and cultural partnerships.