Creative Lead, Marketing
Base Power(1 month ago)
About this role
The Creative Lead, Marketing at Base is responsible for shaping the brand's creative direction and executing comprehensive marketing initiatives from concept to measurement. This role involves leading new market campaigns, collaborating with design teams to produce standout creative, and utilizing customer insights and performance data to refine brand messaging and engagement strategies. With a focus on simplifying complex energy products for customers, the Creative Lead operates in a fast-paced startup environment and drives high-performing brand campaigns across various channels.
Required Skills
- Creative Direction
- Campaign Development
- Customer Insights
- Performance Measurement
- Brand Storytelling
- Collaboration
- Data Analysis
- Marketing Strategy
- High-Quality Production
- Startup Experience
About Base Power
www.basepowercompany.comBase Power is an innovative energy provider based in Texas, offering an approach that combines affordable electricity with a robust home backup power solution. The company installs battery systems directly in homes, ensuring reliable power during outages while providing energy at below-market rates. Base Power's customers benefit from seamless transitions between grid power and battery backup, with automatic management that prevents service disruption. Through its unique business model, Base balances power in the grid and offers its services without the hefty upfront costs typically associated with energy solutions.