Creative Product Marketing Senior

The Creative Product Marketing Senior leads the strategy, governance, and optimization of the P&C insurance marketing landing page ecosystem, driving scalable, high-performing digital experiences that support business, campaign, and member acquisition goals. This role partners with cross-functional teams to develop audience-centric landing page strategies, define messaging and user journeys, and deliver personalized experiences that improve engagement and conversion. The position is responsible for establishing testing and experimentation programs, performance measurement frameworks, and best practices to optimize the customer journey while ensuring brand consistency and operational excellence.